In Order to Fully Understand Your Customer First Lets Look at Why Social Media Works
Social Media works because these websites dedicate their own resources to knowing their users and have made that information available to you for use for advertising. Social Media Websites make it there business to know what people like, dislike, habits, hangouts, age, income, education, Location and what they search for. This allows you to decide what type of person you want to advertise to. This is what ties social media and all web advertising together.
When You Advertise You Have the Choice of Billions of People to reach out to. In order to be effective you have to narrow this down to a select group of people, Because each person you reach out to costs you money. So spending your money on people who are unable to purchase your product, are unable to reach your business or are simply uninterested in your product/service will not benefit the growth of your business and wastes your valuable resources.
To Help Further Your Knowledge in Social Media Advertising We Would Like to Walk You Through an Example of Common Mistakes In Advertising.
You have a business that is in the beginning stages and performing well. You, like all businessmen want to grow your company. You know that advertising is the best way to put your product in front of more people. So you set aside funds to operate your advertisment campaign. You decide the cheapest route is to perform some google ads but you think it would cost too much to hire someone to do it for you. So you set off to tackle it on your own and you create a simple ad and set it to a list of keywords perfect for your business. You then notice the next day that your ad has thousands of views and you think to yourself that your ad has served its purpose and reached a bunch of people interested in your product. Your ad has been interacted with and you even notice an increase in traffic on your website. But for some reason you have not seen an increase in business. So you return to the ad and examine the profile of the people you have reached and notice an alarming trend. Only a handful of the people you have reached live within 100 miles of your business. This is a classic mistake and is avoidable if you know where to look in the setup of your ad campaign.
Since there are billions of people who are interacting with social media daily you can burn up thousands of dollars on an ad campaign in a very short amount of time. On top of that there are thousands of different options for reaching people. Different Social Media sites, different media advertising types(text ads, video ads, image ads). We would strongly suggest that you never spend all of your ad campaign budget in a single shot advertisement.
To Summarize, We Invite You to Create an Ad Campaign That Requires as Little as One to Five Dollars a Day to Run For A Week.
This allows for demographics to cultivate your ad campaign and then check your results, make some adjustments and then do it again.This process should be repeated until you have narrowed down and verified your preferred audience's profile. You may think that would cost a fortune to figure out, but I think you will be very surprised at the figure it actually takes. Over a period of 30 days of trial and error spending as little as 50 dollars we should be able to figure out your target audience. The only reason it takes this long is because simply looking at the numbers of your ad isn't enough to verify your audience, you must look deeper into the results to say that you have found your audience.
The number one reason why people say social media advertisement doesn't work is because of how easy it is to waste your budget on the wrong audience. The number two reason why social media advertisement doesn't work is because they have produced an advertisement that doesn't relate to their audience. Many business owners have a tendancy to create ads that they understand but their customers do not. This is why knowing your customer can be extremly helpful in your advertising campaign and spending a little money early on to figure that out is worth it.